Native Design Initiative:

We believe that in order to heal the planet and its people, power must be restored to Indigenous communities. For years, the fashion industry has exploited and appropriated Native prints — and for years, so did Faherty. Now that we know better, we must do better. Faherty is committed to actively educating ourselves on Native history and erasure, listening to Native leaders and teachers, holding our team accountable, and continuing our anti-racism work. It is now part of our mission as a brand to model a mutually beneficial relationship between Native artists and non-Native companies for collective healing — one that mutually restores their land, communities, and stories. To that end, Faherty continues to partner with Native and Indigenous designers, hire Native interns, host a Native Board member, and work with Native-led non-profits. We, as both a company and as individuals, have been beautifully and powerfully changed by these relationships, and we are excited to share these initiatives with you.