Free People invokes femininity, courage, and spirit. The first Free People store opened in the 1970's. As it evolved Free People captured the girl they were looking for smart, creative, confident and comfortable in all aspects of her being; free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling to hanging out and everything in between. Today they draw, design, sew and buy for her.